The pros and cons of using YouTube as an alternative to a commercial online video platform. For low-budget or start-up publishers, the benefits of a commercial service may well pale in comparison to the undeniable attraction of a free service offered by the world’s largest online video publisher who also happens to be one of the all time top 3 internet destinations…

The Connected TV sessions at last week’s Future TV Advertising Forum proved to be of much interest. In presentations from key individuals from stakeholder organisations across the EU and beyond there was a palpable sense of excitement and anticipation of what lies ahead.